ESAP AI · Product video · 2024
Making complex SaaS features easier to understand.
A UI-led product walkthrough for non-technical buyers, built around interface motion and feature reveals.
- Client
- ESAP AI
- My role
- Motion Designer
- Focus
- SaaS · UI animation
- Tools
- After Effects, Premiere Pro, Figma
The challenge
ESAP AI's SaaS features were powerful but hard to explain — buyers who aren't technical couldn't see the value in a feature list.
The goal was to translate technical functionality into a visual explanation that people could follow through the product itself.
The motion approach
A UI-led walkthrough: complex transitions and data-visualisation sequences, every frame hand-keyframed to the product's own UX rhythm — from micro-interactions to full feature reveals.
01
Lead with the interface
The walkthrough puts the product UI at the centre of the story, using interface sequences to communicate features to a non-technical audience.
02
Connect each feature
UI transitions and data visualisation carry the explanation from one feature to the next, keeping the motion tied to what the product does.
03
Shape the rhythm
Hand-keyframed motion connects micro-interaction feedback with larger feature reveals. Timing and transitions support the interface walkthrough.
The finished work
The product promotion brings UI transitions, data visualisation and feature reveals together in one walkthrough. My contribution was motion design, using After Effects, Premiere Pro and Figma.
Project focus
- Interface walkthrough and product features
- UI transitions and data visualisation
- Micro-interactions and hand-keyframed motion
Have a product that needs a clearer story?
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